Casino News

Gambling sponsorship success 'difficult to analyse'

2008-08-27 15:35:34

It is difficult to determine how successful sponsoring people and events has been for the online gaming industry in recent years, an expert has suggested.

Clive Hawkswood, the Remote Gambling Association's chief executive, said because some firms are looking to boost sales, while others are looking to establish a brand, it is very hard to work out how the industry is performing as a whole in this sector.

"It is almost impossible to assess the success of sponsorship deals to date because different companies have their own criteria for success," he explained.

Mr Hawkswood added that perhaps the best way to ascertain how successful the companies have been is to look at how prevalent sponsorship is.

As its popularity has not declined in recent years, this advertising sector must be performing well for the industry, he supposed.

In September 2007, the rules governing gambling adverts were changed, which enabled companies to market themselves on television.