Casino News

Newspaper tips William Hill for 2007

2007-01-19 16:07:36

William Hill has been tipped by the Independent newspaper as a sensible investment for 2007 due to its continued expansion and international aspirations.

The bookmaker, which recently renewed its successful agreement with online software provider CryptoLogic for another three years, was praised by the paper for its work in emerging markets.

Earlier this month William Hill announced that it was to extend its offline partnership with Spanish firm Codere in order to increase sports betting operations in Spain and possibly beyond.

The company has also targeted Italy as a key market for future investment, with major cities such as Milan and Rome seen as important locations.

Such strategies make William Hill "a good bet for the long-term", the paper advised.

Senior company officials had earlier confirmed that its recent deals had been made with one eye on other European markets.

"CryptoLogic powers one of the largest poker networks in the world, with particularly strong liquidity in European markets," said William Hill remote channels group director Peter Nolan, speaking at the time of the deal's announcement.


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