Mobile gambling to be '$16bn' market by 2011

2007-01-16 16:06:59

A new report examining the rise of mobile gambling has said that the industry could be worth more than $16 billion by 2011.

The study by Juniper Research found that the current market value of $1.35 billion could rise by over ten times that amount, to $16.6 billion, within the next four years.

The figure, based on the value of bets being placed, encompasses casinos, lotteries and betting on sporting fixtures.

While sports betting is currently the biggest market for mobile gambling, Juniper analysts expect that this will soon be surpassed by lotteries and even casinos come 2011.

The growing ease of access to mobile internet systems could see a number of online casinos, such as InterCasino.com, offer mobile content in the coming years.

Europe is the market with the greatest potential for such developments, the report suggests, due to its increasingly tolerant attitude towards gambling.

"The new forecasts confirm that there is still great potential for mobile gambling services where legislation permits," said Bruce Gibson, author of the report.

A previous Juniper survey suggested that mobile gambling would account for at least a third of total mobile-related revenues by 2010.


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