Largest ever online gambling survey to take place

2006-07-03 17:30:00

eCogra (eCommerce and Online Gaming Regulation and Assurance), the online gaming authority used by InterCasino, is to undertake the largest-ever industry survey on online gambling.

Over 20,000 online gamblers will be questioned by researchers from the University of Nevada and Nottingham Trent University in the eCogra Global Gambler Report.

The survey will aim to get behind the industry trends and also explain the huge explosion in popularity that online casinos have experienced.

Gamers from a number of gambling happy countries will be questioned including the UK, US, Germany, Japan and Sweden.

Andrew Beveridge, CEO of eCogra, said: "We believe this is the first time that the industry has tried to really identify what its customers – the players – want and what motivates them.

"Online gambling attracts people from so many diverse regulatory regimes that it has been impossible up until now to conduct research of any scale… We think the results will inform regulatory decisions, operator conduct and even software design for years to come. This announcement represents a step forward for everyone and a real sign of a maturing industry."